The spirit of industry defines Mel Nason's work. Her eponymous label is based in South London, and though her clothes are often made in delicate fabrics, the industrial heritage of the area is manifest in her approach. A bold logotype represents Nason and its ideals. Jim Marsden's naturally warm and beautiful photography offsets the neutral colour palette perfectly.

Identity, site design and art direction. Web development by Robert Fiszer.



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Nason identity by Colour Format

Logotype

Nason identity by Colour Format

Printed material

Nason identity by Colour Format

Swing ticket

Nason identity by Colour Format

Swing ticket

Nason identity by Colour Format

Printed material

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